The Beginner’s Guide to Using Rakuten: Tips, Tricks & What to Avoid

Cashback has never been easier—here’s how to make the most of it.

If you're new to Rakuten (or just signed up and haven’t used it yet), this guide is for you. I’ve been using Rakuten for a while now to earn money back on everything from everyday purchases to bigger seasonal buys. It's hands down one of the simplest tools I use to stretch my budget.

Whether you feel overwhelmed by the setup or unsure what qualifies for cashback, I’m breaking it down in a simple, no-fluff way below.

What Is Rakuten and Why Use It?

Rakuten is a completely free cashback website and app that pays you a percentage of your purchase when you shop through one of their partner stores. They work with thousands of brands—from mainstream retailers to small businesses and even sustainable brands.

It’s like getting a small rebate every time you shop online, but with almost zero extra effort.

How to Use Rakuten: A Simple Step-by-Step

1. Create an Account

First, sign up on Rakuten’s website or app. It’s free to join, and they usually offer a welcome bonus when you make your first qualifying purchase.

Tip: Use a referral link to grab the best sign-up bonus.

2. Install the Rakuten Browser Extension

This is the easiest way to never miss cashback opportunities. Once installed, it will automatically alert you when you're browsing a Rakuten partner site. You can activate cashback in one click without ever going to Rakuten.com directly.

3. Search for a Store or Browse Categories

Use the search bar on Rakuten's homepage or app to find a specific store. You can also browse by category, current deals, or double cashback offers.

4. Click Through to Shop

Once you’ve found your store, click the “Shop Now” button on Rakuten. This ensures your cashback is tracked. Then just shop like you normally would.

5. Wait for Cashback to Appear

After your purchase, Rakuten will send you a confirmation email. Your cashback will show as pending in your account until the return period ends and the store confirms your order.

How Long Does It Take to Get Paid?

Rakuten pays out on a quarterly basis. You can choose to receive your cashback via PayPal or a paper check in the mail. Once your balance clears, Rakuten automatically sends it out—no request necessary.

Pending cashback typically takes a few hours to a few days to show up, and payout dates happen four times per year.

What Qualifies for Cashback?

• You must start your purchase through a Rakuten link or activate cashback via their browser extension.

• Do not use other coupon sites or extensions that might interfere with Rakuten’s tracking.

• Cashback is typically not available on gift card purchases.

• Some exclusions may apply, which are always listed under the store offer.

What to Avoid

• Avoid closing the browser or navigating away from the store page after clicking through Rakuten.

• Don’t use other cashback apps or third-party coupon codes—they can override Rakuten’s tracking.

• Always check the terms for each store, especially around sale items or coupon stacking.

Extra Tips for Maximizing Cashback

• Combine Rakuten cashback with store sales and credit card rewards for a triple-win.

• Bookmark your favorite stores within Rakuten for faster access.

• Share your referral link with friends and family—Rakuten will reward you both.

• Check back during major shopping seasons (like Black Friday or Back to School) when cashback offers often increase.

Final Thoughts

Rakuten is one of the easiest tools to use if you want to save money without having to change your shopping habits. It doesn’t require any budgeting apps or spreadsheets—just a simple click before you check out.

It’s not about spending more. It’s about being rewarded for what you’re already doing. Once you get into the habit of checking Rakuten first, it becomes second nature.

If you're ready to start, join Rakuten here and claim your sign-up bonus on your first cashback purchase.

Let your everyday spending start working for you!